Case Study: Pasar Segar achieves 43% increase in average checkout completion rate with WebEngage Startup Program

C2C/B2C Marketplace Pasar Segar Boosts Avg. Checkout Completion Rate By 43% With Startup Program

Pasar Segar is a Singapore‑HQ’d C2C/B2C marketplace that helps customers order fresh goods and food ingredients online across Indonesia with delivery within a 40 km radius. Facing a tech‑winter budget squeeze, limited paid traffic and lean manpower, the company needed to lower acquisition costs, reduce high cart abandonment, increase repeat purchases, and deliver personalized, omnichannel engagement for both shoppers and partner stores.

Pasar Segar joined the WebEngage Startup Program and used Journey Designer to build automated, personalized push and web flows (30‑ and 90‑minute checkout nudges) plus geofencing to surface nearby store offers. The automation cut manual effort, improved retention and checkout experience, and delivered a 43% boost in average checkout completion along with a 7.69% conversion lift from location‑based marketing.

Pasar Segar

Sandi Suhendro

Founder / CEO