Case Study: BharatAgri achieves 2X boost in DAUs and 10% revenue growth with WebEngage

BharatAgri, India’s most trusted farming app, sees a 2X boost in Daily Active Users

BharatAgri, founded in 2017, is India’s most trusted farming app that provides personalized advisory services (soil and water testing, weather-based guidance, crop calendars) to help smallholders improve yields and income. The company faced a major challenge: with lakhs of users acquired through online and offline channels, many farmers dropped off after downloading the app and BharatAgri struggled to deliver contextual, scaled engagement to drive farm additions and free-to-paid conversions.

BharatAgri adopted WebEngage’s Retention Operating System and CDP to build unified farmer profiles and run event-driven, multilingual journeys (e.g., “Add the Farms” and “Free to Paid Subscription”) across channels like push, WhatsApp and SMS, with conversion attribution via a Deepest‑Latest model. The quick integration and CSM support helped boost DAUs 2X, increase revenue ~10% month-over-month, and deliver strong campaign conversion rates (19.8% conversions from Marathi campaigns).

BharatAgri

Siddharth Dialani

Co-Founder