Case Study: Angel One achieves 2X boost in website conversions with WebEngage

Angel One, India’s leading stock broking firm, witnesses a 2X boost in website conversions in 6 months

Angel One, one of India’s leading retail stockbroking firms with over 1.4M active NSE clients and 1M+ monthly website users, struggled with fragmented customer data and a manual, cost‑heavy lead funnel. Their key objectives were to get a unified view of users, convert anonymous visitors into customers, and engage users in their preferred regional languages to lift conversions.

Partnering with WebEngage, Angel One deployed a full‑stack retention solution—using web push and onsite notifications, 5‑ and 15‑day nurture journeys, localized messaging in six regional languages, rich-media lead forms and re‑enable flows for blocked users. The approach doubled website conversions in six months, achieved a 17% average lead‑to‑closure rate, and re‑enabled dozens of users for push communications, driving scalable revenue growth.

Angel One

Prabhakar Tiwari

Chief Growth Office