Case Study: Airblack achieves a 13% increase in trial-to-subscription rate with WebEngage

Airblack increases its trial to subscription rate by 13% with personalized email communication via WebEngage

Airblack is an online makeup and beauty learning platform that helps aspiring professionals become micro-entrepreneurs through live, do-it-together courses, workshops and personalized feedback. To grow its business it needed a retention platform to build unified customer profiles and turn free-trial users into paying subscribers.

Using the WebEngage Startup Program and its Customer Data Platform, Airblack triggered contextual, personalized email and WhatsApp campaigns—reminders for trial sessions, live session instructions and post-trial nurturing—to drive conversions. The targeted communications lifted Airblack’s free trial-to-subscription rate by 13%.

Airblack

Videt Jaiswal

Co-Founder