Case Study: AlmaBetter achieves 20% increase in lead generation with WebEngage

AI-Led Edtech Platform AlmaBetter Increases Lead Generation By 20% With WebEngage

AlmaBetter is an AI-led edtech platform based in Bangalore that fast-tracks learners into job-ready talent through intensive bootcamps and a pay-after-placement model. Facing limited analytics and few personalized engagement strategies, the company needed better tracking of student behavior, improved retention and engagement, and more effective lead generation to scale its full-stack Data Science programs.

By adopting WebEngage’s suite—analytics, segmentation, Journey Designer, email, onsite notifications and surveys, cohorts and relays—AlmaBetter automated targeted campaigns, integrated event data with its CRM, and used onsite surveys to surface upsell leads. The result: a 20% increase in leads for course upgrades (Aug–Dec 2023), an average 7% conversion on notifications and surveys (vs. the 2–3% industry average), faster timely communications, and notably higher student engagement on the platform.

AlmaBetter

Ranu Gupta

Head of Product