Case Study: Adda52.com achieves over 85% increase in repeat cash game players with WebEngage

Adda52, India's no.1 Poker site, witnesses over 85% growth in repeat cash game players with WebEngage

Adda52, India’s No.1 poker site with 3M+ players, needed to boost mobile app engagement and retain cash-game players to increase CLTV and revenue. Their main challenges were automating real-time bonus credits without manual intervention and identifying newly depositing cash players in the crucial D0–D6 window to nudge them to play again.

Partnering with WebEngage, Adda52 implemented a “Call an API” bonus-crediting flow and an RFM-based Journey Designer to send hyper-personalized, multi-channel campaigns, with revenue mapping and control-group measurement. The solution automated bonus delivery and improved targeting, delivering strong results: over 85% repeat cash-game play, 20%+ revenue growth, ~10% better D1/D3/D7 retention and ~8% higher DAUs.

Adda52.com

Krishnendu Guha

Chief Marketing Officer