Case Study: Acko, India’s leading digital insurer, achieves a 17.32% increase in policy renewals with WebEngage

Acko, India's leading digital insurer, increases its policy renewals by 17.32%

Acko, founded in 2017, is India’s leading digital insurer with 60M+ customers, offering motor, two-wheeler, taxi and health cover via app and web and partnering with brands like Ola and Amazon. The business faced high drop-off rates from acquired leads, fragmented lead and policy data, and the challenge of reaching policyholders contextually at scale while automating claims and improving renewals.

Acko adopted WebEngage to consolidate data and build action-based, multi-channel journeys—treating each policy as a distinct user, triggering win-back and renewal flows (SMS, email, WhatsApp, push) with send-time optimization and control-group measurement. The campaigns converted 14.76% of dropped leads to policyholders, drove a 17.32% increase in policy renewals, and delivered a 2× reduction in man-hours while enabling automated, event-driven claim handling.

Acko

Payal Saxena

Associate Director - Digital Marketing