Case Study: Acko boosts policy renewals by 17.32% with WebEngage

Acko boosts policy renewals by 17.32% with WebEngage

Acko, India's leading digital insurer, faced challenges in policyholder retention and lead conversion due to a lack of consolidated data and the inability to reach customers contextually at scale. To address this, they partnered with the vendor WebEngage and adopted its WebEngage Retention Operating System to automate engagement and win back dropped leads.

WebEngage implemented data-driven, multi-channel user journeys for timely communication and automated claim settlement. This solution enabled Acko to send optimized, context-aware reminders for policy renewals. As a result, WebEngage helped Acko increase its policy renewals by 17.32%, significantly boosting revenue and improving their key persistency ratio.

Acko