Case Study: ABP Weddings achieves 20% revenue growth within six months with WebEngage

ABP Weddings, Bengal’s online matrimonial platform, increases its revenue by 20% with omnichannel engagement using WebEngage

ABP Weddings is a West Bengal–based online matrimony platform for the Bengali community that replaces traditional matrimonial classifieds with a verified, searchable database of profiles. Faced with high verification drop-offs, low engagement from dormant users, and the need to accelerate free-to-paid conversions, the company sought a retention solution that could deliver real-time targeting and unified user data across app and web.

Using WebEngage’s CDP, Omnichannel Campaign Manager and Journey Designer, ABP Weddings implemented funnel-driven journeys, throttled omnichannel messaging, and RFM-based login reminders to re-engage users and reduce drop-offs. Within six months the platform saw a 20% revenue uplift, 1.5x increase in profile validations and photo uploads, 1.2x rise in interested profiles, and a 1.3x boost in reactivation of dormant users.

ABP Weddings

Arindam Baral

Head - Product & Technology