Case Study: Aakash Educational Services achieves 31% increase in LIVE class attendance with WebEngage

Aakash Digital, India's online competitive test preparation platform, witnesses 31% increase in LIVE class attendance

Aakash Digital, the K12-focused online learning arm of Aakash EduTech, faced a classic edtech challenge: high app traffic but low conversion and engagement because learner data lived in multiple tools and there was no unified, contextual view to nurture prospects. Many sign-ups needed timely, personalized hand-holding to complete free demo classes and convert to paid courses, and manual tracking was causing poor experiences and drop-offs.

Aakash implemented WebEngage’s Retention Operating System to unify learner data and automate action-based journeys (push, SMS, email) with hyper-personalized recommendations. The campaigns increased LIVE class attendance by 31% after app sign-up, boosted inbound learner calls and lead nurturing outcomes (50% more calls), cut acquisition costs by 2.3X, raised returning learners to access recorded classes by 18%, and helped drive a multi-fold increase in paid course registrations.

Aakash Educational Services

Sushant Kumar

Chief Marketing Officer