Case Study: The Moms Co. achieves 300% conversion rate increase with WebEngage

Mom & Baby Company The Moms Co. Increases Conversion Rate by 300% Using On-Site Surveys using WebEngage in 3 Months

The Moms Co., a D2C mom-and-baby brand known for safe, toxin-free personal care and nutrition products, set out to scale after joining the Good Glamm Group. Their key challenge was marketing inefficiency—over 80% of monthly visitors were anonymous, limiting data capture, personalization, and segmentation—and they needed to convert unknown users into leads and customers while automating campaigns to improve scalability and retention.

Using WebEngage, The Moms Co. deployed on-site surveys, personalized on-site and in-app notifications, and lifecycle campaigns to collect user data (life stage, baby DOB, email) and deliver time-sensitive, tailored offers. Run daily, the program drove strong results: 10% of survey respondents converted, users who saw the survey notification had a 300% higher conversion rate, add-to-cart rates rose 41% post-survey, over 60% of viewers added products to cart, 20% of product viewers placed orders, and the initiative generated roughly INR 8 lakh in incremental monthly revenue.

The Moms Co.