Case Study: Edvoy achieves 25% increase in engagement with WebEngage

How Edvoy Increased Engagement by 25% With Hyper-Personalized, Multi-Stage Journeys on WebEngage

Edvoy is a global edtech platform that guides students through the study‑abroad journey with personalized counseling and AI tools. They were losing students at multiple stages—from form fills to pre‑departure—because outreach was fragmented across channels, manual processes couldn’t scale, and real‑time personalization was missing.

WebEngage implemented hyper‑personalized, multi‑stage automated journeys across WhatsApp, email, push and in‑app using unified profiles and Journey Designer—covering lead resurrection, course recommendations, stage‑wise guidance, and post‑admission support. The results included a 25% increase in engagement, ~20% faster application completion, ~20% lead resurrection, and a 9% uplift in pre‑departure step completion.

Edvoy

Divya Jain

Head of Marketing (B2C)