Case Study: CollegeDekho achieves 29X increase in course application conversions with WebEngage

CollegeDekho's Personalized Journey Lifts Application Funnel by 29X YoY

CollegeDekho is one of India’s leading higher-education platforms, serving 200M+ annual sessions to help students discover colleges, prepare for entrance exams, and apply. The company faced low conversion from lead to application/enrollment, heavy manual follow-ups, and the need to re-engage users marked “Not Interested” while delivering personalized journeys across intent, stage, and interest.

Using WebEngage, CollegeDekho implemented multi-stage funnel segmentation (P0–P5), dual-layer personalization (user attributes plus event/catalog data), high-intent CTAs, and unified fallback logic for email/SMS to automate timely, relevant nudges. The result: application conversion jumped from 0.6% to 17.9% in one year—a 29× increase—driven entirely by personalization, segmentation, and journey automation.

CollegeDekho

Vipin Jain

CTO, CPO