Case Study: Dot & Key achieves 40% increase in LTV and 30%+ CRM contribution to revenue with WebEngage

Dot & Key Increases Repeat Purchases by 40%+ and CRM Revenue Contribution to 30%+ Using WebEngage

Dot & Key is a science-first D2C skincare brand for Gen Z and millennials in India. As the business scaled, their CRM was manual and campaign-led, causing high new-user drop-off, cart abandonment, limited cross‑category nudges and no lifecycle orchestration—so they needed an automated, behavior-driven CRM to boost retention and revenue.

By adopting WebEngage’s Journey Builder, omnichannel orchestration and behavior-based segmentation, Dot & Key launched automated welcome, cart-abandonment and replenishment journeys with personalized messaging and real-time analytics. The outcome: a 22% cart-to-purchase conversion from abandoned carts, a 40% increase in repeat purchases (LTV), and CRM now contributing over 30% of monthly revenue.

Dot & Key

Biplav D

Media Marketing Manage