Case Study: Neeman’s achieves 3X conversion rate increase with WebEngage

Leading Footwear Brand Neeman’s Witnesses a Increase in with WebEngage 3X Conversion Rates

Neeman’s is an Indian D2C footwear brand (founded 2019, Hyderabad) that builds stylish, eco‑friendly shoes using natural fibers like merino wool. Facing the challenge of scaling omnichannel growth, improving personalization and customer insights, and streamlining interactions across email, SMS, web and stores, Neeman’s needed a marketing automation solution to boost engagement, retention and online revenue.

By adopting WebEngage’s Journey Designer, cross‑channel messaging (email, SMS, WhatsApp, web push), live segmentation, recommendations and cohorts, Neeman’s implemented lifecycle journeys, hyper‑segmentation and targeted O2O campaigns. The outcome: conversion rates tripled, engagement climbed ~67% across channels, lifecycle campaign revenue share rose from 64% to 77.5%, Universal Control Group uplift averaged 490.5%, retention delivered 2X ROI and overall marketing efforts achieved ~45X ROI, with notable boosts in email, SMS and web push performance.

Neeman's

Mehul Rawat

Digital Transformation Head