Case Study: GrowthSchool achieves 25% boost in webinar attendance with WebEngage Startup Program

GrowthSchool Boosts Webinar Attendance by 25% with the WebEngage Startup Program

GrowthSchool is a Bangalore-based online upskilling platform founded in 2021 by Vaibhav Sisinty that delivers cohort-based courses and live workshops to help professionals and entrepreneurs gain job-relevant skills. To improve customer lifetime value, the team needed a unified marketing automation solution to centralize messaging, identify audience intent, and deliver personalized communications—challenges that were limiting webinar attendance, conversions, and funnel-building efforts.

By joining the WebEngage Startup Program, GrowthSchool used free credits and a consolidated omnichannel stack (Email, WhatsApp, triggers, segmentation and Journey Designer) to run personalized reminders, cart-recovery journeys and community outreach. The targeted, automated workflows drove a 25% uplift in webinar attendance, reduced cart abandonment, increased order completions and strengthened overall user engagement and retention.

GrowthSchool

K V S Dileep

Head of User Engagement