Case Study: What’s Up Wellness achieves 55%+ increase in revenue with WebEngage

Leading Health & Supplement Brand What’s Up Wellness Achieves 55+% Increase in Revenue Via Journey Designer

What’s Up Wellness is a fast-growing Indian wellness brand founded by Vaibhav Makhija and Sayantani Mandal to make health simple and accessible with vegan, preservative‑free supplements. Facing low product adoption among busy customers and overreliance on manual, ad‑hoc campaigns and paid traffic, the team needed a reliable, scalable retention strategy and better cohort-driven insights to boost repeat purchases and ROI.

By joining the WebEngage Startup Program they built automated, omnichannel journey flows (WhatsApp, Email, SMS) with cohort segmentation and a Journey Designer—launching their first flow three days after Shopify integration. The results were strong: a 55% increase in direct revenue from journeys, over 400% uplift in add‑to‑cart, 12% conversions from product views and 18% from checkout initiations, a sustained MoM repeat rate (~8.2%), improved email opens (+104%) and 95% WhatsApp delivery, plus marked gains in ROI and revenue per user.

What’s Up Wellness

Sanmaya Biswal

Growth Manager (D2C)