Case Study: Goibibo achieves 7.5% uplift in hotel bookings with WebEngage's hyper-personalized AI video journeys

Goibibo's 7.5% Uplift in Conversion Rates on Hotel Bookings Using HyperPersonalized AI Videos with WebEngage

Goibibo, one of India’s leading online travel platforms, faced high-intent users dropping off hotel detail pages and found traditional push and SMS lacked the depth and context needed to nudge them back. The challenge was to re-engage these users with timely, human-centered communication that felt personal and relevant where users were most active.

Goibibo used WebEngage journeys and TrueFan’s AI to deliver real-time, hyper-personalized celebrity-led videos on WhatsApp—dynamically populated with user attributes like name and destination via automated API integration. The automated, scalable campaign with journey-level analytics drove a 7.54% uplift in hotel booking conversions and materially reduced drop-offs.

Goibibo

Chirag Singhal

Head of Growth Marketing, CLM & Loyalty