Case Study: Shab achieves 2X conversions for high-intent users with WebEngage

MEA’s Top OTA Shab Uses WebEngage to 2X Conversions for High-Intent Users

Shab, a MEA-based online travel agency founded in 2016 and a pioneer in vocational and residence rentals, set out to make domestic travel more accessible and reliable. Despite strong product and trust signals (verified listings, 24/7 support, insured stays), Shab struggled to deliver personalized, multi-channel engagement across distinct user segments, optimize touchpoints across the booking journey, and derive actionable insights from fragmented analytics—relying previously on basic SMS tools that limited targeting, testing, and measurement.

By adopting WebEngage, Shab used Journey Designer, advanced segmentation, control groups, A/B testing, multi-channel SMS and web push, funnels and event analytics, and campaign controls (frequency capping, DND, exit triggers) to automate tailored journeys for high-intent and segmented users. The result: conversions for high-intent users doubled, reactive journeys delivered a 170% uplift in purchases, active journeys saw a 50% increase, and timely high-intent follow-ups produced up to a 300% uplift—while speeding testing cycles and reducing campaign overlap.

Shab

SeyedReza HosseinZadeh

ECRM Lead