Case Study: Propello achieves a premium, high-UX Craft CMS website with webdna

Propello launches a Craft CMS site with webdna after a 20-year discovery-led process

Propello, a company specializing in quantitative cycling performance coaching, had reached the limits of its previous WordPress site. They approached webdna to create a new website that could better reflect their premium brand expertise and achieve their business goals.

webdna implemented a comprehensive discovery process to understand the complex coaching industry, followed by designing and building a new site using Craft CMS. The solution delivered a high-end, easy-to-navigate website that simplifies complicated training messages and showcases Propello's bespoke service. The client reported a fantastic experience and is very happy with the new website and ongoing marketing support.

Propello