Case Study: Paws in Work transforms its brand and website with webdna

Paws in Work boosts site traffic and cuts manual admin with webdna

Paws in Work, a provider of puppy therapy events for corporate offices, faced challenges with an outdated brand identity and a website that no longer met their growing business needs. Their original branding was minimal and failed to communicate the deeper value of their service concerning mental well-being. They engaged the vendor webdna for a comprehensive solution involving branding, design, and a new Craft CMS website to better showcase their services and reduce manual administrative tasks.

webdna completely overhauled the company's visual identity, creating a welcoming and playful brand with a bespoke set of illustrations and a soft color palette. They designed and developed a new Craft CMS website that reflected this fresh identity and included bespoke automation features. The solution improved the customer journey and increased website traffic through SEO campaigns. The new brand was successfully rolled out across their website, booklets, newsletters, and social media, resulting in a more impactful and recognizable presence for Paws in Work.

Paws in Work