Case Study: Modelli Fabrics achieves streamlined e-commerce growth with webdna and Craft Commerce

Modelli Fabrics grows double-digit every year with webdna

Modelli Fabrics, a seller of high-quality upholstery fabric, sought to launch a new e-commerce business from scratch and operate entirely online. The owner needed to overcome the challenge of customers wanting to feel fabric before purchasing and required a platform that could function intuitively without a physical store or telephone support. They partnered with webdna to design and build a custom Craft Commerce website to serve as the foundation for this new venture.

webdna designed a website featuring a fabric finder tool and a pioneering free sample request system to overcome customer hesitation. They became a full digital marketing partner for Modelli Fabrics, providing ongoing support for email marketing, SEO, and PPC. This multi-faceted solution led to double-digit growth every year and allowed the business to operate at ten times the revenue per employee. webdna's long-term partnership successfully optimized every area of the customer's business for sustained growth.

Modelli Fabrics