Case Study: Biocatalysts improves user journey and conversion rates with webdna

Biocatalysts improves conversion rates with webdna

Biocatalysts, a biotechnology company, needed to update its outdated website to better demonstrate its technical capabilities and gain a competitive edge. The old site had a confusing user journey and a bloated information architecture. They partnered with webdna to build a new Craft CMS site that would reposition them as credible, agile professionals and improve lead generation.

webdna redefined the site's information architecture by organizing content around industry sectors, creating a more targeted user journey. They improved functionality with search filters and forms to capture leads efficiently. The new design incorporated bespoke imagery and iconography to emphasize the company's cutting-edge science. The result was an improved customer experience that gets the right information to the right people, leading to increased conversion rates and a more streamlined process for handling enquiries.

Biocatalysts