Case Study: Calendar.com strengthens brand awareness with Webdew explainer videos

Calendar boosts brand awareness with Webdew’s 120,000+ view explainer videos

Calendar.com, a company offering an AI-based scheduling software, sought to elevate its online branding and clearly convey how its product helps users prioritize work. They partnered with the vendor Webdew to create an explainer video that would capture visitor attention and explain their business aspects easily. Their specific challenge was to represent their AI business using a preferred style of cartoon characters and a strict color scheme.

Webdew implemented the solution by following the client's detailed style guide, designing custom cartoon characters, and producing an explainer video with hyperscale animation and engaging graphics. The result was a final product that greatly exceeded the client's expectations. The video successfully helped Calendar.com achieve its goals, and the client was highly satisfied, leaving positive feedback about Webdew's transparency, flexibility, and daily communication throughout the process.

Calendar