Case Study: Outdoor Limited achieves higher orders and revenue with WebDesk Solution's custom BigCommerce migration, AI search, and faceted filtering

Outdoor Limited increases revenue 177.72% with Webdesk Solution LLC

Outdoor Limited, an ammunition retailer, faced a frustrating user experience on its old Volusion platform due to outdated faceted filters, poor search, and no visibility into out-of-stock items. To scale their business, they partnered with Webdesk Solution LLC for a migration to BigCommerce, but the project required custom solutions as BigCommerce's native features couldn't handle their complex catalog needs like dynamic filtering and price-per-round calculations.

Webdesk Solution LLC engineered a custom backend application to power dynamic faceted filtering, integrated Klevu for AI-powered search, and implemented review aggregation via Review.io. They also added a cart-based packaging add-on module. This rebuild led to significant measurable improvements: a 120% increase in orders, a 177.72% rise in revenue, and a 26.23% boost in average order value post-launch.

Outdoor Limited