Case Study: Generation Pet achieves scalable B2B wholesale growth with WebDesk Solution LLC

Generation Pet boosts conversion rate 60% with Webdesk Solution LLC

Generation Pet, a wholesale distributor for pet health products, faced significant operational challenges with their Shopify platform. Their system could not support enterprise B2B operations, leading to inventory mismatches, ERP disconnects, and warehouse fulfillment errors. They partnered with WebDesk Solution to migrate to a more robust ecommerce solution and develop a custom B2B application strategy.

WebDesk Solution executed a full-scale migration to BigCommerce Enterprise, building a custom platform with bulk ordering, role-based access controls, and a deeply integrated real-time ERP synchronization layer. This solution eliminated manual processes and data inaccuracies. The results for Generation Pet included a 60% increase in conversion rate, 40% revenue growth, a 200% increase in website traffic, and a significant increase in average order value.

Generation Pet