Case Study: Essentia improves product comparison and mobile UX with WebDesk Solution LLC

Essentia boosts user engagement 38% with Webdesk Solution LLC

Webdesk Solution LLC was approached by Essentia, a premium organic mattress brand, to address key challenges on their Shopify Plus store. The customer faced issues with high bounce rates and cart abandonment, primarily because shoppers could not easily compare detailed product specifications and were forced to open multiple browser tabs, leading to a fragmented user experience that damaged their premium brand perception.

To solve this, Webdesk Solution LLC designed and built a completely custom product comparison app from the ground up, hosted on AWS and integrated via Shopify's APIs. This solution allowed users to compare up to three products side-by-side directly on the site. The results were highly successful, leading to a 38% increase in user engagement, a 27% reduction in bounce rate, and a 20% increase in mobile conversions, firmly aligning the digital experience with Essentia's sophisticated brand values.

Essentia