Case Study: Braidan Motorsport modernizes Shopify Plus B2B sales with WebDesk Solution LLC

Braidan Motorsport boosts revenue 820% with Webdesk Solution LLC

Braidan Motorsport, a family-owned performance automotive parts retailer, faced significant challenges with their outdated Shopify store. Their legacy site suffered from inconsistent branding, operational inefficiencies due to manual content updates, and a lack of B2B functionality to support their growing wholesale segment. This led to a degraded user experience and strained internal resources. They partnered with WebDesk Solution to address these issues on the Shopify Plus platform.

WebDesk Solution redesigned the store on Shopify Plus, implementing a modular design system for easy content management and engineering custom B2B features. These included selective wholesale pricing controls and a "Call for Quote" workflow integrated with Zoho CRM. The results were transformative: WebDesk Solution helped Braidan Motorsport achieve an 820% increase in revenue, a 372% boost in conversion rate, and an 80% reduction in time spent on manual updates, while also modernizing the brand experience.

Braidan Motorsport