Case Study: Leading Online Tyre Seller achieves daily competitive pricing with WebDataGuru

The pricing intelligence solution from WebDataGuru pushes its retail client up the success ladder

WebDataGuru worked with a leading online tyre seller based in the UK that wanted to stay competitive in a fast-moving ecommerce market. The customer faced the challenge of tracking many tyre models, keeping prices updated daily, and ensuring the competitor data it used was accurate and reliable while maintaining confidentiality.

WebDataGuru implemented a daily data-as-a-service solution using web extraction tools to collect competitor pricing and product details from eight ecommerce websites, delivered in CSV/XLS format for easy use. This helped the customer keep prices current across its site, improve confidence in being the lowest-priced option, save internal marketing budget, and drive higher sales and traffic, with the website visitor count reportedly doubling; WebDataGuru also planned to expand the number of data sources.