Case Study: Lily achieves rapid growth and better sales efficiency with webCRM

Growing in an ultra competitive market using CRM

Lily, a Leeds-based provider of phone and communications systems for clients such as Specsavers, Citroën and the NHS, was growing quickly in a highly competitive market. As the company expanded from 12 employees to more than 70, its data became increasingly difficult to manage across numerous spreadsheets, creating a need for a centralised CRM system. webCRM was chosen after trials of several systems, with Lily saying it was the best fit for their business.

Using webCRM, Lily consolidated lead and customer information in one place, improved sales and campaign management, scheduled follow-ups, and used reporting to refine performance. The system helped them revisit older leads, contact customers at the right time, and run more targeted email and telemarketing campaigns. Since adopting webCRM, Lily has grown from a £1 million business to over £5 million in value, won more than 26 awards, and become one of the UK’s top 5% of growth companies.

Lily

James Waplington

Lily