Case Study: Haddad Brands achieves global workflow automation with WEBCON

Independence In The Era Of Digital Disruption Growing Global Business With Workflow Automation

Haddad Brands, a global children’s apparel and accessories company, needed a better way to manage business processes as it grew across the US and international subsidiaries. After years of relying on email, paper, and Microsoft SharePoint, the company looked to Webcon and its WEBCON BPS low-code platform to create a single, flexible system that its small IT team could own and expand in-house.

Webcon helped Haddad Brands implement WEBCON BPS to automate and standardize processes such as employee workflows, vehicle and container tracking, and OCR-based document management. The result was more than 30 business applications built and maintained by just two IT specialists, faster onboarding, quick rollout of new apps, and strong process transparency, with support needs dropping to only occasional contact.

Haddad Brands

Gregory Gawkowski

Haddad Brands