Case Study: NOS SGPS boosts recruitment with Webcomum's digital talent acquisition solution

NOS SGPS boosts recruitment with Webcomum, generating 3,000+ applications and cutting cost per application by 230%

NOS SGPS, a leading Portuguese telecommunications and entertainment group, sought to strengthen talent recruitment for its official agent network across the country. Recognizing the channel's growth potential, the company partnered with Webcomum to develop a digital solution for this challenge.

Webcomum developed a dedicated landing page integrated with CVWarehouse to efficiently acquire and manage applications. They implemented a performance marketing strategy using Meta Ads, Google Ads, and LinkedIn to target suitable candidates. This approach generated over 3,000 applications in 2023, slashing the cost per application by 230% to under €2 and increasing page visits by 175%.

NOS SGPS