Case Study: EMAC boosts lead generation and digital visibility with Webcomum

EMAC builds a 360º digital strategy with Webcomum

The customer, EMAC, an automotive group with four decades of history, faced the challenge of building a digital presence from the ground up. Their new website lacked visibility, with no active paid campaigns or a measurement model to support investment decisions. The vendor, Webcomum, was engaged for web development and to create a performance strategy to generate qualified leads.

Webcomum implemented a solution built on three pillars: SEO restructuring for high-intent keywords, targeted Google Ads campaigns, and an integrated KPI model to track leads from click to sale. The result was a complete performance infrastructure that transformed the website into a foundation designed to convert visits into real business opportunities for EMAC.

EMAC