Case Study: U.S. Largest Dental Service Organization achieves 65% quarter-over-quarter lead growth with Web.com

How a top dental service organization increased total lead volume 65% quarter-over-quarter

U.S. Largest Dental Service Organization, one of the largest dental service organizations in the U.S. serving several hundred practices across eight states, needed a localized, location-specific marketing program for each practice but its small centralized marketing team lacked the bandwidth and expertise. They engaged Web.com to modernize website infrastructure and provide localized web presence, SEO, custom paid search, and content services.

Web.com delivered a corporate UX/UI redesign, custom site architecture with device-responsive subdirectory location pages, localized SEO and content, and custom paid-search programs while managing Google and Bing listings for individual locations. In the first 12 months (Oct ’12–Oct ’13) Web.com’s work produced a 65% quarter-over-quarter increase in total lead volume, an 82% QoQ rise in organic traffic, and an 88% QoQ increase in unpaid leads.