Case Study: Large medical group practice achieves 51% month-over-month increase in total lead volume with Web.com

How a large medical group practice increased total lead volume by 51% month-over-month

Large Medical Group, a medical practice with more than 100 offices across 11 states, needed to strengthen its localized organic web presence so web searchers could be converted into appointments and patients. They engaged Web.com (Web.com for Enterprise) to boost organic traffic, increase lead volume, and improve search rankings.

Web.com implemented templated location pages, custom page templates and content, keyword analysis, on-page SEO, map claiming, and ongoing paid search and SEO optimizations. In the first 12 months Web.com helped 90% of locations rank on page one for 10 key terms, increased unpaid web traffic by 64% month‑over‑month, and grew total lead volume by 51% month‑over‑month (with 80% of leads attributable to organic traffic).