Case Study: Health Care Devices and Services Franchise achieves 49% increase in paid web visits and 19% lower cost per visit with Web.com

How a health care devices and services franchise owner increased paid web visits while reducing average cost

Health Care Devices and Services Franchise, a multi-location owner operating over 300 locations and a Web.com for Enterprise client since 2011, needed a low-cost way to drive additional web traffic to its location pages to complement existing paid search efforts. Web.com provided support including Custom Ad Creation, Audience Targeting, and Bid Management to address this challenge.

Web.com launched a pilot of hyper-targeted, localized Facebook advertising campaigns across 100 locations, expanding after strong results. In the first six months (data as of April 25, 2018) paid web visits rose 49% with Facebook accounting for over 33% of paid traffic; overall cost per web visit fell 19% (Facebook visits were 2.3× cheaper than paid search) and ad CPC dropped 26% (Facebook clicks were 3× cheaper), and program adoption grew by more than 100 additional locations.