Case Study: Top International Dating Website achieves improved deliverability and increased revenue with Webbula emailHygiene

Top International Dating Website - Customer Case Study

Top International Dating Website, a global dating service connecting thousands of singles, struggled with poor email deliverability while sending ~60 million emails per month — suffering high bounce rates, spam traps and a damaged sender reputation because they had no hygiene and verification provider. They engaged Webbula and its emailHygiene service (referred by a colleague in March 2018) to address these deliverability and data-quality challenges.

Webbula processed the site’s lists quickly (results delivered within hours) and flagged ~12% of the database as invalid or reputation threats, including malicious addresses that required segmentation. By applying Webbula’s emailHygiene output the Top International Dating Website improved email data quality, reduced wasted spend on low-value partner data, boosted retention metrics and reported a significant increase in revenue.