Case Study: The Business Data Store achieves higher match rates and 96%+ deliverability with Webbula’s Multi‑Method Hygiene and Data Enhancement

The Business Data Store - Customer Case Study

The Business Data Store had worked with many vendors and wanted a single, reliable partner to provide industry‑leading verification, hygiene, and data enhancement services. They engaged Webbula and began using Webbula’s Multi‑Method Hygiene along with its Data Enhancement suite to consolidate services and deliver higher‑quality, customer‑level data to their clients.

Webbula implemented Multi‑Method Hygiene and data appending, producing a tested match rate of 34% with 97% deliverability and a real‑world run of 33.2% match on over 68,000 records with 96% deliverability. Since 2011 Webbula has appended and cleaned hundreds of thousands of records for The Business Data Store (each job completed in under 24 hours), combining higher‑quality matches, fraud‑mitigation technology, and responsive customer service to improve their clients’ targeting and deliverability.