Case Study: Welsh Rugby Union achieves seamless GA4 migration with WebBox

Welsh Rugby Union (WRU) preserves historical UA data and future-proofs analytics with WebBox

The Welsh Rugby Union (WRU) faced the complex challenge of migrating its intricate Universal Analytics setup to Google Analytics 4 before Google's deprecation of UA. They needed to ensure a seamless transition that preserved critical historical data and tracking events. The WRU engaged WebBox for this project due to their expertise in the sports sector.

WebBox meticulously mapped the WRU's existing tracking infrastructure to execute a smooth GA4 migration. They successfully archived the historical UA data to ensure year-on-year comparisons remain possible and future-proofed the analytics capabilities. WebBox continues to partner with the WRU to monitor the new GA4 data for accuracy and to extract actionable insights.

Welsh Rugby Union (wru)