Case Study: The Celtic Collection boosts hotel bookings with WebBox programmatic marketing

The Celtic Collection boosts conversions by 130% with WebBox

The Celtic Collection faced a challenge for its new property, The Parkgate Hotel, which sought to drive bookings for the Autumn Nations rugby competition through its first performance marketing campaign using programmatic advertising. A significant hurdle was the complexity of the hotel's online booking portal, which limited end-to-end tracking capabilities. WebBox was enlisted to help navigate this new channel.

WebBox collaborated with the customer to create and strategically place animated display ads, targeting the desired audience using data sources like Experian. Despite the tracking limitations, WebBox employed a manual, agile approach to campaign management and optimization. This programmatic solution delivered a 130% increase in conversions and reduced the cost per acquisition (CPA) by over 56% for The Celtic Collection.

The Celtic Collection