Case Study: Fever-Tree drives pub garden footfall with WebBox's paid media campaign

Fever-Tree cuts cost per conversion by 54% with WebBox

The customer Fever-Tree, a producer of drink mixers, sought to drive footfall to pub gardens serving its products across the UK. The challenge was to efficiently achieve this with a campaign that would only run during the Spring and Summer months. WebBox identified performance marketing as the most suitable route and implemented a paid media strategy using Google Search, Display, and social channels.

WebBox's solution utilized geo-targeting and focused on search terms like "pub garden near me" to direct traffic. The campaign was optimized by excluding high-cost days and audience segments, and it incorporated retargeting. As a result, WebBox delivered over 6.5 million impressions and 14,361 pub garden searches. The cost per conversion was reduced by 54%, and the campaign also significantly increased direct and organic traffic to the Fever-Tree website.

Fever-Tree