Case Study: Manchester International Festival boosts traffic and ticketing performance with WEB

Manchester International Festival boosts out-of-festival traffic 47% with WEB

Manchester International Festival, a biannual artist-led commissioning festival, needed a new website that could integrate ticket sales and handle extreme traffic levels, peaking at over 1000 users per second for ticket releases. They also wanted a site that would engage users outside of the festival period. They hired WEB to design and build this solution.

WEB created a website with a backend application capable of managing the high traffic demand. The solution included guides to Manchester, artist profiles, and a touring feature to maintain engagement. As a result, the festival website saw sessions increase by 45%, page views increase by 19%, and, crucially, out-of-festival traffic increased by 47%. WEB's work was praised by the festival's Head of Marketing for its understanding of their needs and for delivering a beautiful, effective site.

Manchester International Festival