Case Study: Mansfield Fireplace & Stove Centre achieves 8x organic traffic growth with Web & Roll

Mansfield Fireplace & Stove Centre grows organic traffic 8x with Web & Roll

Mansfield Fireplace & Stove Centre, a family-run fireplace and stove specialist, faced significant challenges with an outdated website that provided a poor user experience and failed to rank for key search terms. This lack of digital presence meant potential customers were finding competitors instead. They engaged vendor Web & Roll for a complete digital overhaul utilizing web design, SEO, and PPC to better represent their business and drive growth for both their Mansfield and Sheffield showrooms.

Web & Roll implemented a new bespoke website built on Next.js and Payload CMS, complemented by a comprehensive SEO campaign and a new Google Ads account. The solution delivered an 8x increase in organic traffic, a 6x growth in keyword rankings, and tripled showroom footfall. The targeted PPC campaigns also maintained a cost per conversion well below the industry average, providing Mansfield Fireplace & Stove Centre with a strong platform for ongoing growth.

Mansfield Fireplace & Stove Centre