Case Study: TopHat achieves a premium brand and interactive home configurator with The Web Kitchen

TopHat streamlines configurator choices with The Web Kitchen

The Web Kitchen partnered with TopHat, a high-tech modular home manufacturer, to evolve its brand and digital presence. The challenge was to shift TopHat's perception from an ambitious startup to a proven industry scale-up and to create a digital configurator tool that could showcase its high degree of design optionality without overwhelming potential clients.

The Web Kitchen designed a streamlined, multi-stage configurator that provided live visual feedback to users, making it intuitive and engaging while keeping asset production efficient. They also created a new corporate website with an evolved brand identity that strategically showcased TopHat's proprietary technology, completed projects, and financial backers to build trust and authority. The outcome was a bespoke website and configurator experience that delighted internal and external stakeholders, successfully positioning TopHat as an exciting and technologically-enabled homes manufacturer.

TopHat