Case Study: Amali Island generates excitement and leads with The Web Kitchen’s immersive teaser and luxury website

Amali Island generates 3-minute visits with The Web Kitchen

The Web Kitchen was engaged by Amali Island, a new ultra-luxury property brand by developer Damac, to create a web presence that would appeal to ultra high net worth individuals. The challenge was to generate excitement and capture leads for the island development at an early stage when limited visual assets were available.

The Web Kitchen implemented a two-phase solution, beginning with a WebGL-powered teaser site to create an immersive experience and capture leads. This was followed by a full photography-led website featuring luxurious transitions and panoramic imagery. The campaign teaser site achieved an average visit duration of three minutes, far exceeding norms. The main site continued to generate leads, received industry recognition, and became a key part of a highly successful launch that surpassed the client's expectations for press and social media interest.

Amali Island