Case Study: Travelers achieves real-time lead and broker engagement with Web Insights

Travelers - Customer Case Study

Travelers, a leading commercial property and casualty insurer, needed a better way to understand website visitors and automate the use of visitor data. Before working with Web Insights, the company had limited visibility into website visitor behavior, and the data it collected had to be handled and analyzed manually, making it difficult to share insights internally and identify new opportunities.

With Web Insights, Travelers implemented website visitor intelligence and automated its flow into martech and CRM systems, including Salesforce Marketing Cloud. This enabled real-time, behavior-based communication, broker reporting, and faster identification of existing customers, new leads, and lapsed clients. As a result, Travelers can now make data-driven decisions, support regional leaders with actionable insights, and better grow and retain broker accounts.

Travelers

Ian Gandy

Head of Digital and User Experience