Case Study: BITO Storage Systems improves campaign analysis and e-commerce performance with Web Insights

Removes Guesswork When Planning Future Campaigns

BITO Storage Systems, a leading international provider of shelving, containers, picking, and transportation systems, wanted a better way to understand website visitor behavior and evaluate the impact of its marketing campaigns. Working with Web Insights, BITO aimed to replace guesswork with clearer insight into what was driving engagement and e-commerce activity.

Web Insights implemented its visitor data platform, giving BITO UK and the BITO group a practical daily tool for reviewing website activity. This has helped BITO analyze campaign results, improve e-commerce performance, better understand what works on their website and in wider marketing, and tailor email and customer communications based on on-site search activity.

BITO Storage Systems

Duncan Grime

Marketing Manager