Case Study: Virgin Experience Days generates new pipeline and closes deals with Web Insights

Over 1,000 Opportunities, 268 MQLs, 32 SQLs, and 7 Deals Won

Virgin Experience Days, a market leader in gift experiences, needed a robust sales automation solution to generate new leads, identify revenue opportunities, and keep its pipeline full as website traffic increased during COVID-19 uncertainty and its marketing team was furloughed. Web Insights was brought in to help solve this challenge.

Using Web Insights, Virgin Experience Days automatically uncovered and routed nearly 1,000 previously unknown website opportunities with enriched firmographic and contact data. In three months, the vendor helped generate 978 new matched businesses, 268 marketing qualified leads, 32 sales qualified opportunities, and 7 completed deals across products.

Virgin Experience Days

Michael Classen

Head of Business Development