Case Study: Cosworth increases sales pipeline opportunities with Web Insights

Increases the Flow of New Leads Into Sales Pipeline

Cosworth, the engineering company known for its Formula 1 heritage, needed a better way to identify who was visiting their website and turn that interest into commercial opportunities. Because they sell into large, high-value markets with long sales cycles, they needed a solution that would help them understand anonymous website activity and support both new business and repeat business development. Web Insights provided the product/service used to address this challenge.

Web Insights integrated its tools with Cosworth’s Microsoft Dynamics CRM, delivering real-time website intelligence directly to the sales team. This enabled Cosworth to react quickly to prospects and existing customers, personalize follow-up, and route new leads into the pipeline automatically. The result was increased opportunities in both new and existing business, with more leads flowing into Cosworth’s CRM system ready for action.

Cosworth

Richard Sammut

Key Account Manager