Case Study: MPA achieves 720% gross ROI with Web Insights

720% Gross ROI From Web Intel Captured by Web Insights

MPA, a professional services firm focused on innovation and business support, needed better visibility into customer behavior to improve retention, growth, and cost control. Working with Web Insights, they used the platform to understand how existing customers moved through the website and engaged with content, helping identify cross-sell and upsell opportunities.

Web Insights integrated with MPA’s CRM and martech stack to send web intelligence directly to sales teams in real time, enabling prompt outreach, nurture workflows, and follow-up meetings. The result was a major commercial impact, including a 720% gross ROI and a large net new deal, while also helping MPA evaluate and optimize paid media and marketing spend more effectively.

MPA

Lucy Sanderson

Marketing